Weighing up Auricall
against Aircall.
Phone systems in this category usually assume a CRM sits underneath them and integrate into it. Auricall keeps the relationship record itself — contacts, companies, timelines, tasks and commitments — so the history of a customer is not split across two products that have to be kept in sync.
This is our page, so treat it as our side of the argument. We do not publish claims about Aircall’s pricing or features here — they change, and second-hand descriptions of someone else’s product age badly. Everything below is what Auricall does. Check it against Aircall’s own documentation.
What Auricall is built around.
Contacts and companies are first-class in Auricall, with timelines, open commitments and merge handling. For a lot of teams that removes the need for a second system entirely; for the rest, webhooks push call and chat events into whatever you already run.
Everything, on one account.
Auricall is one product rather than a bundle of separately licensed modules. This is the whole of it.
- UK numbers, search, purchase and free porting
- WebRTC browser calling and SIP desk phones
- IVR menus, ring groups and time-of-day routing
- Voicemail with transcription and a shared inbox
- Call recording with retention you configure
- Website live chat widget and shared chat inbox
- Internal team chat with groups and presence
- Contacts, companies, timelines and commitments
- AI summaries, insights and a grounded assistant
- Analytics with scheduled exports
- iOS and Android apps on the same account
- Webhooks for call and chat events
Switching honestly
Auricall is not a contact centre suite and does not do video meetings. If either is a hard requirement, we would rather tell you now than during a trial. What it does well is keep every conversation with a customer — call, chat or voicemail — on one record that the whole team and the AI layer can read.
Moving from Aircall
It holds the conversation side of the relationship — contacts, companies, timelines, tasks and commitments. It is not pipeline or deal management, so whether it replaces your CRM depends on what you use yours for.
Yes, by webhook, as events happen.
Yes, from the browser, and a browser extension brings it into whichever tab you are already working in.
Per user per month plus per-minute call charges, with no contract.
Try it before you commit to anything
Set up a number, build a menu, make a call and read the transcript. It takes about ten minutes and tells you more than any comparison table.
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