Weighing up Auricall
against GoTo Connect.
Most cloud phone systems are judged on what happens during a call. Auricall is easiest to judge on what happens after one. This page sets out what it does with a conversation once it has ended, which is where it differs most from a conventional phone platform.
This is our page, so treat it as our side of the argument. We do not publish claims about GoTo Connect’s pricing or features here — they change, and second-hand descriptions of someone else’s product age badly. Everything below is what Auricall does. Check it against GoTo Connect’s own documentation.
What Auricall is built around.
When a call ends on Auricall it becomes a transcript, a summary, a set of commitments and an update to the contact's relationship memory. That is the product. The routing, IVR and voicemail underneath are solid, but the reason to choose it is that nothing said on a call has to be remembered by the person who took it.
Everything, on one account.
Auricall is one product rather than a bundle of separately licensed modules. This is the whole of it.
- UK numbers, search, purchase and free porting
- WebRTC browser calling and SIP desk phones
- IVR menus, ring groups and time-of-day routing
- Voicemail with transcription and a shared inbox
- Call recording with retention you configure
- Website live chat widget and shared chat inbox
- Internal team chat with groups and presence
- Contacts, companies, timelines and commitments
- AI summaries, insights and a grounded assistant
- Analytics with scheduled exports
- iOS and Android apps on the same account
- Webhooks for call and chat events
Switching honestly
Auricall is not a contact centre suite and does not do video meetings. If either is a hard requirement, we would rather tell you now than during a trial. What it does well is keep every conversation with a customer — call, chat or voicemail — on one record that the whole team and the AI layer can read.
Moving from GoTo Connect
No. It covers voice, website live chat and internal team chat. If video conferencing is a requirement, you will want a separate tool for it.
Yes — SIP endpoints register against the same account as WebRTC browser calling and the mobile apps.
Yes, into a shared inbox with per-message read and unread state, attached to the contact who left it.
Yes, free for UK geographic numbers, with the number live until the port completes.
Try it before you commit to anything
Set up a number, build a menu, make a call and read the transcript. It takes about ten minutes and tells you more than any comparison table.
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